"Palos Verdes Resident since 1947"

May, 2012, Newsletter

Dear Neighbor:

You will notice from the enclosures that all the listings I mentioned in my last newsletter have sold.  All sold inside 30 days.  More on that later.

If you’ve been paying attention to the real estate market lately (as if you have nothing else to do), you have noticed that there just isn’t much for sale.  That is true throughout the South Bay and, if you’re a seller or thinking about becoming one, this is an excellent environment.  Buyers have little to choose from and, while I’m sure your house would be competitive in any environment, it doesn’t hurt not to have 25 others competing for those same buyers.

So if it’s a good time to sell, it must be a lousy time to buy, right?  Well, no.  The wildcard remains interest rates, which are still in the low to mid 4%’s. Yes, it is more difficult to qualify than it was 5 years ago, but we all know what happened with those loans, and rates are lower today than they were then.  Besides, it is enormously helpful if you know where to go for a loan, depending upon your criteria: if you have good credit but a small down payment (less than 20%), certain lenders are better than others; conversely, so-so credit but a bigger down payment, or marginal credit and a small down payment – there are optimum lenders for each situation.  A buyer can waste a lot of time floundering around and becoming discouraged these days looking for the best loan, or even concluding that he can’t get a loan, because he’s talking to the wrong lenders.  I make it my business to know where the best lenders are for each situation at any given time (they change).  That will benefit you if you’re buying or selling (the buyer will be more likely to get his loan).

But back to my sold listings: my listings pretty much all sell.  This doesn’t happen by chance.  I don’t have 3 agents and 2 assistants working under me.  You won’t find an assistant or title company representative at your inspection or following up on your escrow.  I don’t take 20 listings a month and figure that half will sell (giving yours a 50/50 chance).  I give my personal attention to every listing, every buyer.  My personal expertise, gained from 28+ years in this business (not to mention a successful business career prior to that) is applied to every transaction 100% of the time.  The result is better problem anticipation and solving, better communication, and greater likelihood of a successful closing.  My approach to this business continues to be governed by the underlying understanding that, no matter how many homes I sell, your home is your only home, the sale of which needs to be as important to me as it is to you.

Visit my website, www.DanaGraham.com (pretty clever, huh) for timely articles I’ve written on real estate and other subjects under Categories.  If you’re skeptical about any of the above, click on Testimonials in the upper right.  These are unsolicited letters written by my clients after escrow has closed and the dust has settled, and need no further explanation.  I am always available directly at 310 613-1076 or via email at [email protected] to discuss real estate or anything else where I might be of assistance.                                                                                                                                                                                                                  

                                                                                                                                                                                                          Yours Truly,

                                                                                                                                                                                                           Dana H Graham

                                                                                                                                                                                                           DRE #00877973

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